Lay’s Kettle Cooked: Redefining Premium Snacking in South Africa’s Vibrant Creative Economy

Since its much-celebrated launch, Lay’s all-new Kettle Cooked range has been making waves across South Africa, transforming the way consumers experience premium snacking. More than just a product, Lay’s Kettle Cooked is becoming a vibrant part of South Africa’s growing creative culture, perfectly timed to complement summer’s festive energy and lifestyle immersion. South Africa’s cultural…

Smirnoff ICE takes over H2O: Where Music and South African Culture Collide

Smirnoff ICE brought unapologetic vibes and inclusive joy as the headliner of H2O, one of Africa’s most iconic electronic dance music events. Known for drawing massive crowds of music lovers, H2O became the perfect stage for Smirnoff ICE to connect culture, energy, and refreshment in an unforgettable celebration. This year, H2O took fans on a Rave Safari, a…

 POSE by Pride of Africa 

Johannesburg will witness a Jägermeister-powered takeover like no other. Expect a high-energy fusion of fashion, music, and drag that honours African queer identity in all its boldness and brilliance. Guests will sip on complimentary Jägermeister Orange cocktails, enjoy food and hubbly, and experience a line-up designed to keep the city moving until late.  The experience …

Smirnoff ICE brought the Vibe to Mampara Week at House of YMZ

Smirnoff ICE has proven once again that vibes don’t wait for payday. This Mampara Week, the brand stepped up to keep the culture moving during a time when the city usually slows down, transforming a quiet moment into a bold celebration of inclusive joy. Smirnoff ICE’s first-ever Mampara Week activation lit up the House of…

Smirnoff ICE brings the Vibe to Mampara Week: Nakanjani

Smirnoff ICE is proving that vibes don’t wait for payday. This Mampara Week,Smirnoff ICE stepped up to keep the culture moving before payday when the city slows down.  Tomorrow, Smirnoff ICE will be hosting its first Mampara Week activation at House of YMZ at Cheeky’s Street Bar in Braamfontein, igniting a day of bold energy, refreshing taste, and…

Sensodyne launches Clinical Repair at DStv Delicious Festival

A recent consumer survey conducted by Sensodyne found that two out of three South Africans resonate with sensitivity being more than just a painful twinge. This turns everyday pleasures like ice cream or a chilled drink into painful experiences. According to Mamabua Molepo from Sensodyne, this impact goes beyond food, affecting important social moments and…

Zyle is redefining African heritage with Maputo fabrics turned couture

How does a woman in construction, pouring concrete on a worksite, go to running a premium fashion brand that’s keeping African heritage alive? It begins with a need: for Phumzile Ntuli, it was the desire to tell Africa’s stories through clothing and design, while building something sustainable of her own. In 2016, as African print…

Summer Seekers Hurry to PEP for a New Collection at the Lowest Prices

PEP is bringing the sunshine this summer, launching their 2025 Summer Collection filled with on-trend, affordable, and versatile pieces for the entire family. Shoppers will be glad to know that the new PEP summer range has familiar favourites like R39.99 100% cotton baby rompers, R89.99 ladies’ dresses and the iconic R99 ladies’ denim, all at last year’s price,…