A new world is coming. This New Year, KONKA invites South Africa to step beyond reality and enter a world unlike anything it has experienced before – KONKAWORLD.
Marking five years of KONKA, KONKAWORLD celebrates the brand’s journey and cultural influence with an immersive New Year’s Day experience that brings together music, culture, fashion and premium lifestyle. In partnership with Hennessy and Moët & Chandon, two iconic names synonymous with craftsmanship, sophistication and celebration, KONKAWORLD promises an elevated experience for guests ready to welcome 2027 in extraordinary style.
More than an event, KONKAWORLD is an immersive celebration designed to transport guests into a world where imagination becomes reality. Built around a distinctive visual universe and a sense of discovery, it invites audiences to leave the ordinary behind and enter somewhere entirely new.
“KONKAWORLD is about creating an experience that people don’t simply attend – it’s something they enter, discover and remember,” says Basil Segabutle, CFO of KONKA Group. “We wanted to create a world that feels bigger than a single event; a place where music, culture, fashion and creativity come together in a completely unexpected way. As we celebrate five years of KONKA, this is an opportunity to honour our journey while creating something truly special for the people who have been part of it.”
From the moment guests begin their journey, they will encounter a world filled with unexpected characters, striking visual moments and hidden details. Every element has been designed to contribute to the story, creating an experience that unfolds throughout the day and night.
At the centre of the KONKAWORLD universe are its iconic symbols – a striking flamingo, a pink Cadillac, a castle and the moon – each representing a different part of the journey into this new reality.
Partnering with Hennessy and Moët & Chandon, the experience will also bring a premium layer to the celebration, complimenting KONKAWORLD’s distinctive approach to music, culture and lifestyle. From Hennessy’s rich heritage of cognac craftsmanship to Moët & Chandon’s legacy of champagne celebration, the partnership reflects the spirit of marking milestones and welcoming the New Year in style.
KONKAWORLD will bring together an immersive experience featuring culture, fashion, entertainment and unforgettable moments, creating a destination designed for those ready to experience New Year’s Day differently.
Date: 1 January 2027
Location: Sandringham Farm, Stellenbosch, Western Cape
Tickets: Available via Howler from Monday, 02 November 2026,
Guests can expect more details about the KONKA World experience to be revealed in the lead-up to 1 January.
For now, the invitation is simple – Leave reality behind. Enter KONKAWORLD.
