Lay’s brought football fans together for an unforgettable Epic Watch Party in Johannesburg to celebrate the opening match of the FIFA World Cup 2026™, transforming the evening into a high-energy fan experience built around shared moments, great food and the thrill of live football.

The event welcomed football legends, media personalities, influencers, content creators and passionate supporters to a premium viewing environment designed to capture the excitement of tournament night from start to finish. From the moment guests arrived, the atmosphere reflected the spirit of Lay’s global “No Lay’s, No Game” platform, which celebrates football as an experience that becomes even better when shared.

Hosted by media personality Twiggy Moli, the evening delivered the energy of a true matchday celebration, with guests immersed in pre-match anticipation, live reactions, fan banter and collective celebration throughout the game. The setup was designed to create a sense of connection and excitement, giving attendees a chance to experience football in a vibrant social setting rather than simply as a viewing session.

Beyond the match itself, the Epic Watch Party offered a full entertainment experience that blended food, culture and interactive engagement. Guests enjoyed immersive football activations, interactive games, live entertainment and a curated culinary experience that added another layer of enjoyment to the night. Every detail was crafted to make the event feel like more than a watch party — it was a celebration of football fandom and shared energy.

Lay’s South Africa Senior Brand Manager, Ntumekelelo Kondile said the event was created to honour the emotion and unity that football inspires while giving fans a premium space to enjoy the tournament together. He added that the World Cup remains one of the few global moments that can bring people across generations, cultures and backgrounds into one room for a shared experience.

As the FIFA World Cup 2026™ journey continues, Lay’s Epic Watch Party stood out as a powerful example of how brands can turn live sport into meaningful fan culture. With great moments, great company and the unmistakable energy of the beautiful game, the evening proved that when fans come together, the experience becomes unforgettable.