As one of South Africa’s biggest celebration of music took over Durban this past weekend, Smirnoff ICE brought the energy full circle, hosting the official Metro FM Awards afterparty at People’s Park, Moses Mabhida Stadium.

Following an electrifying night of performances at the Metro FM Music Awards, thousands of fans stayed on to experience a high-energy afterparty that carried the momentum well into the early hours. With a powerhouse lineup featuring Young Stunna, Babalwa M, DJ Tira, Lamiez Holworthy, Lerato Kganyago, Khuzani, Mthandeni SK, Mafikizolo, Dankie Boi, GoldMax, DJ Sox, Big Nuz, Blaq Rhythm, Drega, Sam Deep, Beast and Dladla Mshunqisi to name a few, the night delivered a seamless continuation of the celebration of South African music.

Positioned at the heart of the experience, Smirnoff ICE offered guests an opportunity to engage with the brand in a setting that felt both natural and reflective of the broader cultural moment. The afterparty not only extended the lifespan of the Metro FM Awards festivities but also reinforced the importance of shared spaces in bringing music communities together.

At its core music is built on the ability to show up, push boundaries and rise in defining moments. This spirit aligns seamlessly with Smirnoff ICE’s cultural platform, We Do We Nakanjani, a rallying call rooted in authenticity, self-expression, and the courage to keep going no matter the odds.

“The Metro FM Awards are a true reflection of South Africa’s cultural richness and creative excellence,” says Ifeoma Agu, Head of Culture, Influencer & Advocacy at Diageo South, West & Central Africa.  “As Smirnoff ICE, we are intentional about the platforms we align with, spaces where culture lives and evolves. The official afterparty was more than a continuation of the celebration, it was a moment for people to come together, express themselves freely, and be part of an experience that feels authentic and connected to the culture.”

Smirnoff ICE remains committed to showing up in moments that matter, fuelling connection, celebrating individuality, and keeping the culture moving  #Nakanjani.

Consumers can keep the vibes alive by grabbing Smirnoff ICE packs at leading retailers nationwide, including Makro, Checkers Sixty60, Pick n Pay, and Takealot. For more information on upcoming experiences, follow @SmirnoffSA.