Aline Media Group is turning up the heat at this year’s Durban July, on

4th July 2026 with the debut of The Ascots, a bold, world-class fusion of music, hospitality, and elevated culinary experience.

For the first time in Durban July history, the event will host three international headliners on one stage, Bryson Tiller, Masego, and Grammy Award winning DJ Mustard, alongside South Africa’s finest, including Shekhinah, Elaine, and Tresor, with sounds by Brian Henry, Akio, and Durban-born Asvnte. More than just an addition to the Durban July, The Ascots marks a game-changing moment set to redefine the event experience.

Curated by Aline Media Group, founded by Grammy Award–winning producer Sibo Mhlungu, The Ascots will transform 4,000 sqm of Greyville Racecourse’s southern lawns into a premium, boutique festival experience for 2,000 guests.

The event will showcase Durban’s best, from curated culinary offerings by Tyler’s and Tightline Seafood

Butcher to world class production delivered by some of South Africa’s leading event teams.

“The focus is on the full experience, from arrival to the final act” said Mhlungu. “As someone born and bred in Durban, this is more than just an event to me, it’s a way to uplift and contribute to my hometown. For years, Durban has been treated as a secondary market for large-scale shows and has rarely been considered a destination for international artists or events of this scale”.

While the Durban July has long stood as a powerful driver of tourism, it holds even greater potential to evolve into a globally recognised celebration that seamlessly blends horse racing, fashion, and music. By elevating its music curation, enhancing production quality, and placing a stronger emphasis on exceptional experiences, the event can expand its appeal and cultural impact.

Attendees can look forward to a more immersive and refined experience, one that not only showcases world-class racing and iconic fashion but also delivers top-tier entertainment and culinary excellence. With these enhancements, the Durban July is set to become a standout international event that attracts a broader, more diverse audience.

Tickets are LIVE and available on Howler   www.howler.co.za/theascotshd