Refinery Launches OSMO — A New Lifestyle Brand in Motion

Refinery proudly announces the launch of OSMO, a lifestyle brand inspired by movement, balance, and everyday energy. Blending elevated design with functional comfort, OSMO introduces a refined take on athleisure — made to move with you through every part of your day. OSMO officially launches on 30 October, debuting in six stores across three major metros — including Ballito, Clearwater Mall, Gateway, Goldfields…

Zyle is redefining African heritage with Maputo fabrics turned couture

How does a woman in construction, pouring concrete on a worksite, go to running a premium fashion brand that’s keeping African heritage alive? It begins with a need: for Phumzile Ntuli, it was the desire to tell Africa’s stories through clothing and design, while building something sustainable of her own. In 2016, as African print…

Smirnoff ICE Brings the Streets a Bold New Look with Landa Willie

Smirnoff ICE isn’t calling this a rebrand or a relaunch, it’s a comeback. The iconic drink is stepping into main character energy with a bold new pack design that’s as unapologetic and refreshing as the taste inside. Think slick, sharp, and modern, made to stand out wherever the vibe takes you, from groove to a house party, a day at the…

Smirnoff ICE Brings the Streets a Bold New Look with Bafana EezyNkabi Mthembi

Smirnoff ICE isn’t calling this a rebrand or a relaunch, it’s a comeback. The iconic drink is stepping into main character energy with a bold new pack design that’s as unapologetic and refreshing as the taste inside. Think slick, sharp, and modern, made to stand out wherever the vibe takes you. From groove to a house party, a day at the…