Refinery Launches OSMO — A New Lifestyle Brand in Motion

Refinery proudly announces the launch of OSMO, a lifestyle brand inspired by movement, balance, and everyday energy. Blending elevated design with functional comfort, OSMO introduces a refined take on athleisure — made to move with you through every part of your day. OSMO officially launches on 30 October, debuting in six stores across three major metros — including Ballito, Clearwater Mall, Gateway, Goldfields…

Zyle is redefining African heritage with Maputo fabrics turned couture

How does a woman in construction, pouring concrete on a worksite, go to running a premium fashion brand that’s keeping African heritage alive? It begins with a need: for Phumzile Ntuli, it was the desire to tell Africa’s stories through clothing and design, while building something sustainable of her own. In 2016, as African print…

Smirnoff ICE Brings the Streets a Bold New Look with Rarri

Smirnoff ICE isn’t calling this a rebrand or a relaunch, it’s a comeback. The iconic drink is stepping into main character energy with a bold new pack design that’s as unapologetic and refreshing as the taste inside. Think slick, sharp, and modern, made to stand out wherever the vibe takes you. From groove to a house party, a day at the…

Smirnoff ICE Brings the Streets a Bold New Look with Landa Willie

Smirnoff ICE isn’t calling this a rebrand or a relaunch, it’s a comeback. The iconic drink is stepping into main character energy with a bold new pack design that’s as unapologetic and refreshing as the taste inside. Think slick, sharp, and modern, made to stand out wherever the vibe takes you, from groove to a house party, a day at the…

Smirnoff ICE Brings the Streets a Bold New Look with Bafana EezyNkabi Mthembi

Smirnoff ICE isn’t calling this a rebrand or a relaunch, it’s a comeback. The iconic drink is stepping into main character energy with a bold new pack design that’s as unapologetic and refreshing as the taste inside. Think slick, sharp, and modern, made to stand out wherever the vibe takes you. From groove to a house party, a day at the…

Our Beauty is Timeless: Justine Unveils a New Era Beyond Skin

Justine, a brand synonymous with timeless beauty and quality, proudly announces its brand refresh following a successful event at Langhams Conference in Fourways. This milestone marks a new chapter for Justine, as it reaffirms its South African heritage while introducing a fresh, contemporary identity that resonates with today’s consumers. The event celebrated Justine’s legacy and…

Introducing Refinery Junior: A New Era of Fun, Fashion and Inclusivity

Refinery Junior, born from the heart of Refinery, is more than just a kidswear line—it’s a celebration of creativity, inclusivity, and playful exploration. As we gear up to launch this October with 7 storesacross South Africa, including flagship locations in Cape Town, Johannesburg, and Durban, we’re excited to welcome families on this new and vibrant journey with us. At Refinery Junior, we celebrate the magic in the…

COTTON FEST 2024: Unveiling Final Lineup with Open Mic And Fashion Collab Winners

Prepare to dive into the rich tapestry of South African culture as Cotton Festival unveils its ultimate lineup, showcasing an array of extraordinary talent ready to ignite the stage at the Old Station in Newtown on April 6th, 2024. Under the banner of #VoteCottonFest, this year’s edition transcends the typical festival experience, emerging as a vibrant lifestyle movement…