Lay’s Kettle Cooked: Redefining Premium Snacking in South Africa’s Vibrant Creative Economy

Since its much-celebrated launch, Lay’s all-new Kettle Cooked range has been making waves across South Africa, transforming the way consumers experience premium snacking. More than just a product, Lay’s Kettle Cooked is becoming a vibrant part of South Africa’s growing creative culture, perfectly timed to complement summer’s festive energy and lifestyle immersion. South Africa’s cultural…

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Heineken® shifts gears in SA with a Formula 1® inspired Racetrack collection

As a Global Partner of Formula 1®, Heineken® is launching a Special Edition Track Bottle boasting a track-inspired design celebrating F1® circuits from around the world. Available from 01 October, these six Special-Edition bottles and cans spotlight some of the most legendary locations on the Formula 1® circuit and were made for the discerning collector…

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Remy Martin VS Superieur: A new blend exclusive to Africa

Introducing Rémy Martin VS Supérieur, a bold, expressive and modern new cognac from the House of Rémy Martin. Debuting in South Africa and Nigeria in September 2025, this rich and aromatic, Very Special Supérieur cognac is a level-up from a regular VS: made from grapes of the exclusive Petite Champagne cru located at the very…

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Smirnoff ICE takes over H2O: Where Music and South African Culture Collide

Smirnoff ICE brought unapologetic vibes and inclusive joy as the headliner of H2O, one of Africa’s most iconic electronic dance music events. Known for drawing massive crowds of music lovers, H2O became the perfect stage for Smirnoff ICE to connect culture, energy, and refreshment in an unforgettable celebration. This year, H2O took fans on a Rave Safari, a…

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 POSE by Pride of Africa 

Johannesburg will witness a Jägermeister-powered takeover like no other. Expect a high-energy fusion of fashion, music, and drag that honours African queer identity in all its boldness and brilliance. Guests will sip on complimentary Jägermeister Orange cocktails, enjoy food and hubbly, and experience a line-up designed to keep the city moving until late.  The experience …

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Smirnoff ICE brought the Vibe to Mampara Week at House of YMZ

Smirnoff ICE has proven once again that vibes don’t wait for payday. This Mampara Week, the brand stepped up to keep the culture moving during a time when the city usually slows down, transforming a quiet moment into a bold celebration of inclusive joy. Smirnoff ICE’s first-ever Mampara Week activation lit up the House of…

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Cheetos Officially Launches in SA with Cheeky Stunts, Cheetah Sightings & Playful Influencer Campaign

Global snack brand Cheetos is officially in South Africa and creating a stir of excitement and entertainment. After months of strategic collaboration and behind-the-scenes dedication, PepsiCo is rolling out the orange carpet for Cheetos and its beloved mascot, Chester Cheetah, bringing his signature swagger to South African shelves. This has been done through a punchy and playful influencer…

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Smirnoff ICE brings the Vibe to Mampara Week: Nakanjani

Smirnoff ICE is proving that vibes don’t wait for payday. This Mampara Week,Smirnoff ICE stepped up to keep the culture moving before payday when the city slows down.  Tomorrow, Smirnoff ICE will be hosting its first Mampara Week activation at House of YMZ at Cheeky’s Street Bar in Braamfontein, igniting a day of bold energy, refreshing taste, and…

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Sensodyne launches Clinical Repair at DStv Delicious Festival

A recent consumer survey conducted by Sensodyne found that two out of three South Africans resonate with sensitivity being more than just a painful twinge. This turns everyday pleasures like ice cream or a chilled drink into painful experiences. According to Mamabua Molepo from Sensodyne, this impact goes beyond food, affecting important social moments and…

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