This weekend, Durban’s cultural pulse comes alive as Bantu Time takes centre stage, with Smirnoff ICE proudly partnering with one of the city’s most exciting youth-driven platforms. Set to bring together a new wave of tastemakers, music lovers, and culture shapers, Bantu Time promises an immersive experience rooted in sound, style, and authentic connection.
More than just an event, Bantu Time is a celebration where music, fashion, and identity intersect. Through this partnership, Smirnoff ICE continues to deepen its footprint within spaces that shape youth culture, creating moments that are not only entertaining but culturally meaningful.
Attendees can expect a high-energy soundtrack curated by some of Durban’s most exciting selectors, including DJ Meech, DJ Señor, Panamerrah, DJ Wobbly, Jnr Richi, TamiTheUnknown, and Motion x Cam White. Adding to the experience are live performances by Indie Vogue, Dusse Wavy, and Nangu Envy, delivering a dynamic blend of sound that reflects the evolving voice of the city.
At the heart of the experience, Smirnoff ICE will introduce an engaging activation space designed to elevate the social atmosphere. Guests will have the opportunity to experience the brand’s bold and flavour-forward range including Berry Twist, Pine Twist, and Guarana, in a setting that mirrors the vibrancy and energy of the event itself. The activation invites consumers to not just enjoy the music, but to become part of the moment.
“Music remains one of our strongest passion points as a brand, and Bantu Time is exactly the kind of platform that reflects where culture is moving,” says Ifeoma Agu, Head of Culture, Influencer & Advocacy, Diageo South, West & Central Africa. “We are intentional about showing up in spaces that celebrate self-expression and give a voice to emerging talent. This partnership is about amplifying Durban’s creative energy while creating accessible, high-quality experiences for our consumers.”
Durban continues to stand as a key cultural hub, known for its rich musical heritage and ever-evolving youth scene. Bantu Time taps directly into this energy, offering a platform that celebrates the city’s influence while pushing it forward.
With anticipation building, Bantu Time is set to be one of the standout cultural moments on Durban’s social calendar powered by flavour, driven by music, and brought to life by Smirnoff ICE.Consumers can keep the vibes alive by grabbing the new Smirnoff ICE packs at leading retailers nationwide, including Makro, Checkers Sixty60, Pick n Pay, and Takealot. For more information on where the brand will show up next, stay tuned to our Instagram @SmirnoffSA.
Lani Magazine 