When Smirnoff ICE teamed up with Asvnte & Friends on Florida Road last Saturday, the city didn’t just show up, it turned Col’Cacchio into Durban’s most unforgettable cultural moment of the season.

The Smirnoff ICE pop-up party was an energy-charged celebration of music, community and coastal creativity, where local voices and emerging sound-shapers mixed effortlessly with cultural frontrunners and influencers. From the first track to the last sip, the night was a testament to Durban’s signature vibe — loud, proud and alive.

Asvnte, a Durban-bred musician, producer and curator whose work spans hip-hop, Afrobeat and Gqom, anchored the evening’s rhythm with a lineup that kept the crowd locked in and moving. Known across stages and festivals for pushing sound boundaries, Asvnte brought his authentic energy and creative vision straight to the heart of Florida Road.

Ice-cold Smirnoff ICE in its refreshed packs and bold flavour range, including Storm, Guarana, Spin, Berry Twist and Pine Twist became more than a drink. It became part of the moment, complementing the night’s vibrant soundtrack and mirroring Durban’s coastal pulse.

This wasn’t just another event. It was a cultural checkpoint, a night where Durban affirmed its place as a city that lives and breathes music, style and unapologetic energy.

“Smirnoff ICE celebrates local culture by partnering with young creatives who bring real voices to the foreground,” said Ifeoma Agu, Head of Culture SWC. “This night reflected Durban’s individuality, creativity and unwavering energy.”

Consumers can keep the vibes alive by grabbing the new Smirnoff ICE packs at leading retailers nationwide, including Makro, Checkers Sixty60, Pick n Pay, and Takealot. For more information on where the brand will show up next, stay tuned to our Instagram @SmirnoffSA.