The culture never waits, and neither does Durban. This 21 February, Smirnoff ICE teams up with Asvnte & Friends to transform Col’Cacchio, Florida Road into the city’s hottest pop-up party destination, a vibrant celebration of self-expression, music, community, and the coastal spirit that defines Durban’s creative heartbeat.

Smirnoff ICE x Asvnte & Friends is more than a party, it’s a cultural showcase where sound, style and connection collide. With Asvnte’s deep roots in Durban’s music scene and an unmistakable knack for curating energy-driven line-ups, this pop-up is set to pull together musical voices that reflect the city’s evolving sound and youth culture.

Florida Road isn’t just a strip, it’s Durban’s statement of summer days, warm nights, and chronically good vibes. For one night only, Smirnoff ICE will amplify that spirit, turning the venue into a playground of sonic moments, fresh fashion, and real cultural connection.

Attendees can expect a dynamic soundtrack by Durban’s tastemakers, including DJ LAG, a special two-hour set by Asvnte, Le Soul, Funky Qla and Xola TSM alongside a crowd of cultural trailblazers, influencers and glow-getters who embody the city’s distinctive energy. Ice-cold Smirnoff ICE in its refreshed packs and bold flavour range, including Storm, Guarana, Spin, Berry Twist and Pine Twist, will set the tone for a night that feels like summer refusing to end.

This isn’t just another event, it’s a cultural moment rooted in neighbourhood pride, creative momentum, and Durban’s unmistakable groove.

“Smirnoff ICE champions young music creatives and local culture,” says Ifeoma Agu, Head of Culture SWC. “Partnering with Asvnte & Friends in Durban allows us to create a space that reflects the city’s fearless individuality and keeps the vibe alive.”

If you’re not there, you’ll definitely hear about it.

Consumers can keep the vibes alive by grabbing the new Smirnoff ICE packs at leading retailers nationwide, including Makro, Checkers Sixty60, Pick n Pay, and Takealot. For more information on where the brand will show up next, stay tuned to our Instagram @SmirnoffSA.