Liqui-Fruit, South Africa’s favourite homegrown fruit juice brand, joined forces with Mayonie for its 50th anniversary celebrations, bringing unrivalled refreshment to the Mayonie Open Air Festival, held this past weekend. This marked the brand’s first major event partnership in honour of its milestone year, and it delivered an unforgettable experience full of flavour, vibrancy, and feel-good summer refreshment.

The partnership between Liqui-Fruit and Mayonie Open Air: Evolution of Afrohouse was a no brainer: both brands champion authenticity, and the celebration of local creativity and flair. The celebration was set against the historic backdrop of Constitution Hill, where festivalgoers immersed themselves in a dynamic fusion of music, fashion, and culture all complemented by the refreshing taste of Liqui-Fruit.

With Mayonie Open Air’s commitment to elevating African talent and Liqui-Fruit’s heritage of elevating Mzansi’s summer moments for five decades, the collaboration created a vibrant space where culture and refreshment met. Guests enjoyed immersive brand touchpoints, from the Liqui-Fruit Chill Zone with edgy   sampling of flavours consumers grew up loving as well as the Liqui-Fruit Sparkling range. 

“This was the perfect stage to celebrate the heritage of Liqui-Fruit in a way that honours its legacy, as a trailblazing and pioneering brand while connecting with a new generation of creators, and vibe-setters with an unapologetic thirst for a life that’s abundant with memorable moments of connection and experiences,” says Tshepang Sekgororwana, Assistant Brand Manager for Liqui-Fruit. “Mayonie Open Air offered the brand an opportunity to elevate the experience of festivalgoers while showcasing the 50-year journey along-side the evolution of a much-loved genre of music, being Afrohouse” 

The Mayonie Open Air partnership is just the beginning. As Liqui-Fruit commemorates 50 years of refreshing summers, fans can look forward to a Dezemba packed with unexpected experiences across the country and celebrations that elevate the everyday mundane into extraordinary moments. From high-impact pop-up activations and immersive outdoor events, the brand promises a season bursting with vibrant flavour.

“This is only the first sip”, adds the brand spokesperson. “This summer, Liqui-Fruit is bringing unparalleled feel-good refreshment to your summer experience.”