Smirnoff ICE turned up the flavour, energy, and unapologetic vibes at one of Africa’s most celebrated music experiences, Balcony Mix Africa as the official partner for this iconic edition.
Created by the trailblazing Major League Djz, Balcony Mix Africa has evolved into a cultural movement, a celebration of rhythm, creativity, and unity that sits at the heart of Amapiano culture. This year, fans returned to Wanderers Rugby Club Fields, the Original Home of Major League Gardens, for an unforgettable fusion of music, fashion, and culture, powered by Smirnoff ICE.
The return to Wanderers marked a symbolic homecoming, a salute to the roots of the Amapiano movement and a celebration of how far South African sound and creativity have come. Smirnoff ICE brought its signature bold energy to the experience, infusing every moment with flavour, refreshment, and collective joy.
From interactive brand moments to ICE-cold refreshment zones that kept the crowd moving, Smirnoff ICE delivered a full-on cultural takeover. The brand’s presence underscored its mission to be more than a beverage but a connector of people, and a curator of vibes.
“Balcony Mix Africa is more than an event; it’s a global cultural moment born from African creativity,” said Ifeoma Agu, Head of Culture: South West Africa. “Smirnoff ICE is proud to stand with the pioneers of this movement and continue celebrating the vibrant pulse of Amapiano, a genre that connects people across borders through music, dance, and community.”
Through this partnership, Smirnoff ICE reinforced its role as a brand for the people and the pulse of culture, creating spaces where the music is loud, the energy is bold, and the refreshment flows freely.
This edition of Balcony Mix Africa delivered elevated experiences, surprise performances, and exclusive Amapiano sets from some of the continent’s biggest names, including Major League DJz, Kelvin Momo, Oscar Mbo, Jaivane, Kent, DJ Kabila, Jazzworx, and Thukuthela. Fans danced deep into the night, celebrating self-expression, style, and the sound of a generation. With its crisp refreshment and bold personality, Smirnoff ICE proved once again that it’s not just a drink, it’s the vibe itself.
The Smirnoff ICE range continues to bring Mzansi’s favourite flavours: Storm, Guarana, Spin, Berry Twist, and Pine Twist in 330ml, 440ml, and 660ml formats. Designed for value, versatility, and vibe, it’s the perfect companion for any groove, Nakanjani.
Consumers can keep the vibes alive by grabbing the new Smirnoff ICE packs at leading retailers nationwide, including Makro, Checkers Sixty60, Pick n Pay, and Takealot. For more information on where the brand will show up next, stay tuned to our Instagram @SmirnoffSA.
