Johannesburg will witness a Jägermeister-powered takeover like no other. Expect a high-energy fusion of fashion, music, and drag that honours African queer identity in all its boldness and brilliance. Guests will sip on complimentary Jägermeister Orange cocktails, enjoy food and hubbly, and experience a line-up designed to keep the city moving until late. 

The experience 

● Runway challenges: Free-to-enter, with prizes including cash, Benefit Cosmetics hampers, vouchers, and limited-edition Jägermeister Pride bottles. 

● Fashion show: AMEN by Brad & Abiah takes centre stage with a dazzling showcase. 

● Music & DJs: Non-stop beats from DJ Imme, Kenzington.co, Deja, Playboiello, Idahum, Pride DJs Loulou Blu & Holly Diamond, Lotion, HelloKenny, Nahledi, DJ Makhumalo, and Fabian. 

● Hosts: Beloved emcees Yaya Mavundla and Adam “The Drag Diva” will command the stage. 

Why POSE matters 

POSE is a celebration of ballroom culture, rooted in the safety and visibility of African queer identity. By spotlighting diverse talent across music, drag, and fashion, Pride of Africa continues its mission to create spaces where the LGBTQ+ community is visible, celebrated, and free. 

Event details 

● Event: POSE – Pride of Africa Pride Month Launch 

● Date: Saturday, 4 October 2025 

● Time: 2 PM until late 

● Venue: The Nest, Johannesburg 

● Tickets: R50 per person | SCRT Venue ft Jägermeister | Howler