Smirnoff ICE is proving that vibes don’t wait for payday. This Mampara Week,Smirnoff ICE stepped up to keep the culture moving before payday when the city slows down. 

Tomorrow, Smirnoff ICE will be hosting its first Mampara Week activation at House of YMZ at Cheeky’s Street Bar in Braamfontein, igniting a day of bold energy, refreshing taste, and unapologetic fun. Where many brands see Mampara Week as a “slower” period, Smirnoff ICE sees an opportunity to turn the moment into a movement, proving that the culture doesn’t pause just because the calendar says so.Mampara Week is more than a moment, it’s a cultural gap that Smirnoff ICE now owns. By activating when others don’t, Smirnoff ICE reaffirms its place as the brand that delivers vibes, no matter the circumstance, bringing the boldness, the refreshment, and the inclusive joy that keeps the scene alive, Nakanjani.

The new look Smirnoff ICE will be at the center of the experience, perfectly matching to the crowd’s energy and spirit. From Young OGs to Nu Skool leaders, glow-getters to cultural frontrunners, Smirnoff ICE is set to bring together the voices that keep South African culture moving forward. More than a once off moment, Smirnoff ICE celebrates these culture-shapers authentically, not just during Mampara Week, but every day, as part of an ongoing movement that fuels inclusive joy and keeps the vibes alive, Nakanjani.

Ifeoma Agu, Head of Culture SW says “Mampara Week is more than just a moment on the calendar, it’s a cultural space where we can celebrate resilience, creativity, and joy. At Smirnoff ICE, we see it as a chance to power inclusive joy and keep the culture moving, no matter what. Nakanjani, the vibes stay high”

With this activation, Smirnoff ICE makes a powerful statement: when the rand is low, the vibes can still stay high.

The brand has also unveiled its refreshed new packs, same bold taste, now with an even more vibrant and modern look designed for the next generation of vibe-setters. The new bold design reflects the energy and inclusivity of the culture Smirnoff ICE celebrates every day. Consumers can grab the new pack, pull up to the party, and be part of the Mampara movement because no matter what, the vibes don’t stop. The Smirnoff ICE range continues to offer a variety of flavours that South Africans love, including Storm, Guarana, Spin, Berry Twist, and Pine Twist, available in 330ml, 440ml and 660ml formats, catering to consumers seeking value and versatility.