THE WORLD’S MOST INSTAGRAMMABLE CAFÉ OFFICIALLY OPENS IN MENLYN MAINE CENTRAL SQUARE PRETORIA

The wait is over, Pretoria. The iconic pink doors of EL&N London have officially opened at Menlyn Maine Central Square, bringing a breath of bold British charm and floral fantasy to the capital city. Known globally as the world’s most Instagrammable café, EL&N (short for Eat, Live & Nourish) is more than just a place to grab a coffee, it’s a cultural moment, a visual feast, and a celebration of culinary artistry.

Following an exclusive media, press, and celebrity preview on Thursday, 10 April, the café welcomed its first guests from the public on Friday, 11 April, and the buzz has not stopped since.

“Expect artfully plated brunch classics, velvety pastries, innovative health bowls, and some of the region’s best pizzas, are just some of what Pretoria can expect from the Cafe.” Scott Kleinschmidt, Spokesperson for EL&N South Africa 

From its signature interiors and dreamy floral installations to gourmet coffees, trendsetting mocktails, and a menu that’s as photogenic as it is flavourful, EL&N Menlyn Maine is poised to be the lifestyle destination of the season.

“Pretoria is ready for its EL&N moment, and Menlyn Maine marks a pivotal chapter for EL&N in South Africa,” says Scott Kleinschmidt, spokesperson and Head of Marketing for EL&N South Africa. “This is one of the first locations globally to debut the EL&N London evolved store design, a more refined, contemporary interpretation of the brand’s unmistakable aesthetic. Every detail has been thoughtfully considered to offer guests not just an elevated café experience, but a sensory escape. 

Whether you’re catching up with friends, celebrating a special occasion, or simply taking a moment to spoil yourself. Menlyn Maine Central Square is the perfect home for this – We’re inviting Pretoria to come and discover a space where exceptional hospitality meets beauty, innovation and soul.A favourite among global celebrities and social media mavens, EL&N’s expansion into South Africa marks a continued rise in luxury experiential dining in the country. With over 40 locations worldwide, from London to Dubai, Paris to Milan, this new flagship in Pretoria sets the stage for a new era of local lifestyle culture.