This past weekend, Johannesburg’s music scene reached new heights as Grammy Award-winning producer Kaytranada brought his signature beats to South Africa, courtesy of Milk & Cookies Festival. The event wasn’t just a feast for the ears – it transformed into a multisensory experience, with Liqui Fruit creating an unforgettable activation that had festival-goers buzzing.

The standout feature was Liqui Fruit’s innovative Bubble House, where attendees dove for branded balloons in hopes of winning coveted Liqui Fruit hampers. The activation perfectly captured the effervescent spirit of their new Sparkling range, which seemed to be the drink of choice throughout the festival.

Perhaps the most unique element was the oxygen bar, where guests could experience Liqui Fruit flavours in an entirely new way – through scent. This calming sensory station provided a welcome respite from the high-energy festival atmosphere, while reinforcing the brand’s refreshing identity.

The Liqui Fruit bar area became a natural gathering point, serving up creative cocktails and mocktails that had people coming back for more. Their ice lollies proved to be the perfect counter to the festival’s heat (Yes we know t was wet but Chile, was it hot), with festival-goers spotted cooling down between dance sets.

The response was phenomenal, looking around, it was mazing to see almost everyone holding the new Sparkling cans. The activation space was consistently packed, which really speaks to how well the brand resonates with this crowd,

As Kaytranada’s beats filled the air and the crowd moved in unison, it was clear that Liqui Fruit had successfully tapped into the festival’s vibrant energy, creating moments of refreshment that complemented the musical experience perfectly.

The fusion of world-class music and innovative brand experiences has set a new standard for festival activations in South Africa, leaving attendees eagerly anticipating what Liqui Fruit will bring to future events.