In an exciting fusion of global talent, South AfricanProducer Duo, Jay Em, and UK Singer–Songwriter Juvenal Maze have teamed up to create a trailblazing Summer Dance track titled ‘Falling’, which follows a music video release this Friday, 18 October that defies conventional norms. 

This dynamic collaboration blends Jay Em’s signature bounce with Juvenal Maze’s infectious rhythmic vocals, delivering a fresh and invigorating energy to the Dance music scene. 

The track’s creation story is a testament to the power of social media in facilitating international collaborations. Jay Em discovered Juvenal Maze’s music while scrolling through TikTok and were immediately captivated by his distinctive sound. Driven by curiosity and admiration, Jay Em reached out to Maze via Instagram. To their delight, Maze replied, leading to a swift exchange of creativity. Jay Em sent over an instrumental, and Maze promptly returned with his finished vocals. 

This serendipitous interaction highlights the role of digital platforms in bridging geographical gaps and fostering creative partnerships. The resulting track promises to ignite dance floors and captivate listeners around the globe, setting a vibrant tone for the season. 

From the vibrant streets of Gqeberha to the global music scene, brothers Ruwayne and Waven of Jay Em are reshaping the sonic landscape.

With mentorship from J’Something and a fusion of Funk, Soul, and inventive sampling, Jay Em’s sound is fresh, yet unmistakably theirs. As they set their sights on international stages, they prove that with passion, perseverance, and creativity, dreams can become a reality.

“I got introduced to them through Kid Fonque and I was blown away by their unique sound. Something in me told me these guys deserved to be known. I was not only struck by their music but by their humility,love for their mother, and pride for their city, Port Elizabeth. I’m going to do whatever it takes to ensure South Africa hears about Jay Em”, says J’Something, lead singer of Mi Casa.

Though navigating the complexities of their sibling dynamic has had its challenges, their shared passion and determination has resulted in a sound that resonates deeply with audiences. Jay Em’s mission is to uplift and inspire, staying true to their roots while boldly forging their own path.